In 1854, Louis Vuitton founded his House. In 1896 his son, Georges Vuitton, created The Monogram in honour of his late father. An icon was born.
The Monogram was revolutionary when it appeared. This most particular and personal of signatures was instantly transformed into a universal symbol of modernity in the hands of Georges Vuitton: it is one of the first exercises in elevated branding and a defining sign of a global culture to come.
In 1965 Gaston-Louis Vuitton, recounted how his father, Georges, had created the motifs on The Monogram canvas: ‘First of all, the initials of the company – LV – are interlaced in such a way as to remain perfectly legible. Then a diamond. To give a specific character to the shape, he made the sides concave with a four-petal flower in the centre. Then the extension of this flower in a positive image. Finally, a circle containing a flower with four rounded petals.’
The Monogram is now recognised globally as a defining signature, both literally and metaphorically, of the House of Louis Vuitton. As it has travelled through time, certain of its features and meanings remain the same. Blurring the boundaries between craftsmanship, art and design, Louis Vuitton has repeatedly embraced the notions of innovation, collaboration and daring throughout The Monogram’s history.
It is within this context that Louis Vuitton’s ‘The Icon and The Iconoclasts: Celebrating Monogram’ project appears this year. It is a collection of works that shows the distinctly personal side of the Monogram; re-presenting something we think we all know in an extraordinary, individual and idiosyncratic way. Six creative iconoclasts – the best in their individual fields – who blur the lines between fashion, art, architecture and product design, have been given carte blanche to dictate and make whatever they see fit in the patterned canvas.
Echoing the special Louis Vuitton centenary collection of 1996 – where Azzedine Alaia, Manolo Blahnik, Romeo Gigli, Helmut Lang, Isaac Mizrahi, Sybilla and Vivienne Westwood contributed individual and distinct designs – for 2014’s collection, the participants have progressed even further. Here, Christian Louboutin, Cindy Sherman, Frank Gehry, Karl Lagerfeld, Marc Newson and Rei Kawakubo radically, personally and playfully realise an unparalleled collection.
In many ways it means The Monogram has come full circle: looking at its handcrafted roots once more, its direct connection to a person, its daring and genre defying audacity and, above all, its journey into the future for Louis Vuitton. This is a collection that is both universal and personal, and in the cherished traditions of the house, once again defies expectations.
This Web-Site (hereinafter the « Website ») is published by Louis Vuitton Malletier SA, a company incorporated in France with a share capital of 21.119.700 Euros, registered with Paris Trade and Companies Registry under number 318 571 4, having its registered office located at 2 rue du Pont Neuf 75001 Paris, France. Tél : + 33 1 55 80 32 00
Publishing Director for the Website is: Michael Burke.
The Website is hosted by MULTIMEDIA BUSINESS SERVICES SAS, (a limited liability company incorporated in France) with registered office located at 106-108 Rue du Temple 75003 Paris, France. Tél : + 33 1 53 40 41 42
Access to the Website and the use of its contents is subject to the conditions set out below. By accessing the Website, the visitor is deemed to have irrevocably accepted these terms and conditions of use.
This Website and all materials, text, code, content, software, graphics, photographs, illustrations, artwork, formats, files, devices and links contained in it or linked to it (together « Content ») are protected by copyrights, trademarks and other intellectual property rights owned by or licensed to, Louis Vuitton Malletier.
Anyone accessing this Website is entitled to view any part of it for private and personal use. However, Content must not be used or reproduced (in whole or in part) for any other purpose including, without limitation, on or in connection with any other Website or publication, or for direct commercial gain.
Louis Vuitton® products are sold exclusively through Louis Vuitton boutiques all over the world, or on the e-commerce section of the Website available solely within certain countries as further detailed on the Website.
Any purchase outside of these points of sale is entirely at the purchaser’s risk, in particular with regard to the authenticity of any such purchased items.
Subject to the terms below, Louis Vuitton Malletier takes steps to ensure that the information accessed via the Website is accurate and up-to-date. Louis Vuitton Malletier reserves the right to correct the Website content at any time without prior notice and without liability.
In the conditions set forth by the law, Louis Vuitton Malletier cannot be held liable for:
The visitor hereby acknowledges that access to the Website may be interrupted at any time by Louis Vuitton for maintenance, security, or any other technical reason.
Each visitor to the Website may, at his/her option, provide Louis Vuitton Malletier with personal information, in order for Louis Vuitton Malletier to better understand visitors’ expectations, and to provide information on Louis Vuitton products or services to visitors who have opted for receiving such information.
In accordance with French Law “Informatique et Libertés” n°78-17 of January 6, 1978, as modified by the law of August 06, 2004, the visitor may access his/her personal information and modify or delete it. Each visitor may also refuse, at no cost, to be contacted by Louis Vuitton Malletier, in which case he/she will no longer receive details on Louis Vuitton products or services.
Visitors may exercise the above mentioned rights by
sending mail or addressing any queries to : email@example.com
Cookies may be stored on visitors’ computers’ hard drives at the time of their connection to the Website. Cookies are small data text files that are used by websites to simulate a continuous connection to that site en enhance the visitor’s browsing experience, and will be necessary for visitors to complete their purchase session on e-commerce sections of the Website. Visitors may set their browser to disable cookies.
For Mozilla firefox:
For Microsoft Internet Explorer:
For Android Browser:
For Dolphin Browser on Android:
For Safari on iOS:
Security measures have been employed to ensure security and confidentiality of visitors’ data. However, visitors acknowledge that Louis Vuitton does not control the transfer of data over telecommunication facilities including the Internet. Therefore, Louis Vuitton Malletier warns visitors against any potential risk involved by the use of the Internet in this respect.
Hypertext links to the Website (other than other websites operated by Louis Vuitton Malletier) may only be included with prior written consent from Louis Vuitton Malletier, which may be withheld at any time. Louis Vuitton Malletier has no responsibility for the content of such pages.
Louis Vuitton hereby informs visitors that these general terms and conditions may be modified at any time. As soon as they are displayed online, each visitor who accesses the Website is deemed to have accepted these modifications without restriction. It is therefore the visitor’s responsibility to read these terms and conditions prior to browsing the Website.
These terms and conditions are governed by French law and French courts shall have sole jurisdiction over any action connection with the use of this Website.