Paris, June 03rd, 2014

The Icon And The Iconoclasts is a special project instigated by Louis Vuitton to celebrate the iconic Monogram.

Six renowned and creative iconoclasts, Frank Gehry, Rei Kawakubo, Karl Lagerfeld, Christian Louboutin, Marc Newson and Cindy Sherman, have each been given carte blanche to create a personally inspired bag and/or a piece of luggage, using the iconic Monogram while keeping with the brand’s spirit of innovation, collaboration and daring.

Spanning, blurring and redefining the disciplines of art, architecture and design, this diverse and extraordinary group has created a unique collection. The strictly limited Monogram editions will be available in selected Louis Vuitton stores worldwide from mid-October 2014.

The project itself was initiated by Delphine Arnault, Executive Vice President of Louis Vuitton, and Nicolas Ghesquière, Louis Vuitton’s Artistic Director.

“When we talked with Nicolas Ghesquière about the extraordinary talents we would like to approach we simply went to those who are among the best in their fields,” says Delphine Arnault. “We were interested in people who work with their minds and their hands. I thought it was so interesting – and fun! – to have all of these different points of view on the Monogram. It is inspiring to see how they envision things, to see their perspectives. This is a group of geniuses.”

“Monogram is timeless, yet with this project we wanted to celebrate it in a way that defied the conventions of ‘classic’ says Michael Burke, Chairman and Chief Executive Officer of Louis Vuitton.

The Icon And The Iconoclasts launch event will take place in New York City on November 7th 2014.



En 1896, GEORGES VUITTON créait le MONOGRAM, utilisant les initiales LV en hommage à son père LOUIS VUITTON, décédé quatre ans plus tôt. Révolutionnaire à cette époque, le MONOGRAM constitue l’un des premiers symboles du design moderne français. Son motif se compose de fleurs et de lettres stylisées, disposées de manière géométrique — un débat subsiste quant à savoir si la conception graphique doit davantage au style néo-gothique ou à l’influence du japonisme. Il se peut également que le carrelage manufacturé à Gien qui ornait certains murs de la maison familiale ait inspiré Georges. Toujours est-il que le MONOGRAM est aujourd’hui reconnu dans le monde entier comme la signature absolue, à la fois littérale et métaphorique, de la Maison LOUIS VUITTON.